New Areas

Beer brewing territory


Mexican Association of Beer Brewers (ACERMEX) and Sirha Mexico have joined efforts to promote the category of craft beers, as well as its producers and beer brewing community.

The ACERMEX Beer Brewing Territory has been created, where the association's affiliated companies will promote and sample their products among the hotel, restaurant sector. The companies will also promote the consumption and culture of craft beer.

Hotel equipment


The Mexican Hotels and Motels Association (AMHM) and Sirha Mexico, have reached a strategic agreement with the objective of providing benefits to the hotel industry in the country.

During the days that Sirha México takes place, the AMHM will hold one of its annual meetings, where 150 members will hold sessions and participate in the exhibition.

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